McBeard

McBeard is a team of copywriters and designers creating the social media content that great brands share.

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Two weeks ago, we shared how to optimize post image sizes for the Facebook News Feed vs. Page Layout.
Now that Twitter has revamped their profile layout, it presents new challenges to make sure everything looks good no matter where your account is viewed (desktop and mobile). This infographic showcases the specs for the new header image, profile icon, and in-stream image crop.
Enjoy, go forth, and make good content. And of course, follow us at @McBeard.
If you want a higher-res version, you’re in luck. Here you go!   High-res

Two weeks ago, we shared how to optimize post image sizes for the Facebook News Feed vs. Page Layout.

Now that Twitter has revamped their profile layout, it presents new challenges to make sure everything looks good no matter where your account is viewed (desktop and mobile). This infographic showcases the specs for the new header image, profile icon, and in-stream image crop.

Enjoy, go forth, and make good content. And of course, follow us at @McBeard.

If you want a higher-res version, you’re in luck. Here you go!

MAKING THE MOST OF THE FACEBOOK NEWS FEED

The latest Facebook redesign does away with the two-column look for Pages, and attempts to mirror the Page View with how the content will appear in a users’ News Feed. As you see in our infographics, this is *mostly* true. Some key insights:

  • User Behavior: Why do we optimize for the News Feed vs. Page View? Because 99.9% of users look ONLY at the News Feed, and never return to a Page after the initial Like.
  • Specs: Square images (which are popular because you can also post them on other platforms) are spread across the whole column in Page View, but are smaller and left-justified in the News Feed.
  • Specs: In order to maximize the real estate in the News Feed, design an image at the proportion of 6x5 (1200px x 1000px). #optimized

Your Facebook Page’s average reach is dwindling, so make the most of every impression.

Download the full res versions of these infographics here: News Feed and Page View.